DXP+

A key enabler of Inchcape Accelerate+ strategy

Purpose of the DXP+

The Digital Experience Platform (DXP+) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.

Strategic Pillars Our Enablers

DXP Strategy Evolution

Purpose

The Digital Experience Platform (DXP) underpins how we grow into new categories, strengthen operational excellence, and deliver differentiated services. It connects data, systems, and customer journeys to create consistent, scalable, and high‑performing digital experiences across our markets.

DXP Strategy Evolution

Enablement

Through the strategy evolution, DXP enables:

Faster digital innovation and time‑to‑market
Consistent and customer‑centric experiences
More efficient operations through automation and shared capabilities
Stronger integration with OEMs and partners
Better data-driven decision making

DXP+ Delivery

With our new DXP+ you can expect:

Stable global foundation with OEM-compliant Brand Skins

DXP+ Delivery

With our new DXP+ you can expect:

Optimized performance, security and SEO/AI readability

DXP+ Delivery

With our new DXP+ you can expect:

Automatic deployments and update processes, reduced manual efforts and unforced mistakes

DXP+ Delivery

With our new DXP+ you can expect:

Roadmap visibility and better support SLAs with standard product

DXP+ Delivery

With our new DXP+ you can expect:

Quarterly continuous improvement and faster time to market

Why DXP+ Is Making a Difference — In Their Own Words

“Before DXP+, our digital processes were fragmented, and scaling new services took months. With the platform in place, we now launch updates in weeks, maintain consistent experiences across regions, and make data‑driven decisions with confidence. The impact on efficiency and customer satisfaction has been remarkable.”

John, Regional Digital Operations Manager

“What stood out immediately with DXP+ was the unified customer view. It allowed us to personalise journeys and automate follow-ups in ways we simply couldn’t before. Our conversion rate improved, and our teams finally have a platform that works seamlessly with OEM systems. It's been a game‑changer.”

Yassi, Head of Customer Experience

“Moving into emerging vehicle categories used to be complex and resource-heavy. With DXP+, the onboarding process became modular and repeatable. It helped us scale quickly, maintain compliance, and provide a consistent brand experience. The platform has become a strategic enabler for our growth roadmap.”

Katzy, Mobility & Innovation Director

“Our organisation struggled with multiple platforms and inconsistencies across regions. DXP+ brought everything together—content, data, and customer touchpoints—into one cohesive ecosystem. The result has been faster delivery cycles, improved reporting accuracy, and a more empowered team that can focus on value rather than maintenance.”

Maximus, Group Digital Transformation Lead

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Read the materials to get accustomed with DXP+

DXP+ User Guides Accelerate+ Strategy

DXP+ PRODUCTS

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DXP+ Brilliant Basics

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DXP+ Extend

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DXP+ Advance

Built on a modular foundation, the platform provides a ready-to-use structure that markets can adapt, extend, and localize.

Key capabilities:

Edit and manage all website sections using prebuilt, modular templates
Publish real-time content and SEO updates
Use standardized integrations for forms and data capture
Apply brand-aligned styling while respecting OEM guidelines

Global CMS template - Project architecture

The Global CMS Template follows a 3-layer architecture that balances global governance with local flexibility.

Representation

A Brand Skin defines how a website visually represents a OEM.

Compliance

Because brand skins are OEM-level assets, we maintain one official brand skin shared across all markets. This ensures a consistent and compliant brand presence globally.

Approved

To achieve this Brand skins are validated through a cross-market approval process.

Localization

Local expression still happens through content, modules, layouts, and page composition at country level.

What is DXP+

What are the core of DXP+

How can markets contribute to DXP+ success

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DXP+

Purpose

Enablement

With our new DXP+ you can expect:

With our new DXP+ you can expect:

With our new DXP+ you can expect:

With our new DXP+ you can expect:

With our new DXP+ you can expect:

DXP+ Materials

A modular, user-editable CMS

Our Global CMS enables markets to manage and update their entire website independently, without sacrificing brand consistency.

Built on a modular foundation, the platform provides a ready-to-use structure that markets can adapt, extend, and localize.

BRAND SKINS?

Representation

Compliance

Approved

Localization

How does it work?

DXP+ Strategic Evolution

Models

Tools

Services

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